- Create blog posts that serve your larger company goals.
- Write like you talk.
- Show your personality; don’t tell it.
- Make your point again and again.
- Start with a very specific working title.
- Use a specific post type, create an outline, and use headers.
- Use data and research to back up the claims you make in your posts.
- When drawing from others’ ideas, cite them.
- Take 30 minutes to edit your post.
- At a certain point, just publish it.
- Blog consistently with the help of an editorial calendar.
- Focus on the long-term benefits of organic traffic.
- Add a subscription CTA to your blog and set up an email newsletter.
As much as you might read and re-read your blog posts after you publish them in blogg register, you’re not the only reader or the intended reader.
When you start blogging, ideas will come to you at random times — in the shower, on a run, while on the phone with your mom. While the ideas may come at random moments, the ideas themselves should never be random. Just because it’s a good idea in general — or something that interests you personally — doesn’t mean it’s a good idea for your company.